Learning Outcomes

Introduction To Social Media Marketing Basics

Marketing On Facebook & Instagram

Marketing On Twitter And YouTube

Social Media Basics - Learning Summary

In this section, you will learn the basics for marketing Facebook, Instagram, Twitter and YouTube. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. There will also be a thorough discussion of how to use these platforms properly and for what purposes. You will learn how each platform can become a part of a larger marketing campaign. You will also learn how to post and create descriptions that boost your organic traffic.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Funnel Building - Introduction

Funnel Building - Planning and Choosing Your Funnel Type

Funnel Building - Crafting and Splintering Offers

Funnel Building - Creating Sales Funnel Pages

Funnel Building - Learning Summary

Funnel Building is all about how to lead customers down a sales path ("funnel") that leads to email capture, sales and add-on sales. Knowing how to properly build a funnel is one of the best marketing skills you can ever acquire and will be the key to your success in marketing. This training will take you step-by-step through the sales funnel building process and explain each component. You will be trained in how to craft an attractive offer and how to create the funnel pages themselves.

A/B Split Testing - Introduction

A/B Split Testing - Common Elements To Test

A/B Split Testing - Analyzing The Split Test Results

A/B Split Testing - Understanding Test Variations

A/B Split Testing - Learning Summary

Course assessment

Discover the hidden secrets of the right way to do social media marketing with this free online course!

Social Media Marketing 

In this free online course you will learn the right way to do social media marketing. This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn. Plus, a look at Split testing and Funnel building done in step-by-step over-the-shoulder style by an expert.

Class Introduction

LinkedIn Networking Best Practices

Connecting on LinkedIn

Review Live on LinkedIn

Engagement on LinkedIn

Closing Remarks

Lesson Summary

This module will teach you the importance of LinkedIn as a networking tool. You will also learn the concept of networking for mutual benefit and the basics of defining your target audience. Also, you will explore the best practices of using LinkedIn search filters, how to research a LinkedIn member before connecting and what to do after connecting.

Networking on LinkedIn - Course Assessment

This free online course explores the best practices for building a professional and relevant LinkedIn network.

Networking on LinkedIn

Connecting with the right people on LinkedIn can lead to discovering valuable new ideas, collaborations, ideologies and professional opportunities when done correctly. This short course provides the skills you need to build a helpful LinkedIn network. Study the best practices to effectively communicate with your target audience on LinkedIn, manage invitations and use the LinkedIn ‘search’ tools and features. Enrol today!

Introduction

Article Marketing

Reddit and LinkedIn Marketing

Facebook Setup

Automation and Social Media Marketing

Video Syndication

Press Release

In this module, you will learn about content syndication, article writing and guest blogging. You will also explore other platforms, such as Reddit, LinkedIn, and Facebook, focusing on content creation and advertising placement. Also, we will examine Hootsuite, Twitter and Instagram marketing, video syndication, and writing press releases.

Content Syndication: Maximizing Your Online Engagement - Course Assessment

This free online digital marketing course explains how to syndicate your content and boost engagement with social media.

Content Syndication: Maximizing Your Online Engagement

This digital market course explains how to use content syndication to attract more traffic and enhance your reach. We show you how to leverage various platforms for social media, articles, videos and more. We explore marketing strategies for Reddit, LinkedIn, Facebook, Twitter and Instagram. The course also covers Hootsuite automation, general content creation tips and ad placement to help you improve your online presence and boost engagement.

Introduction and Engagement Rules

Branding with LinkedIn

LinkedIn and Branding: The Practical Demonstrations

In this module, you will see why the LinkedIn app is an important toolbox for professional branding. Examine the content types and engagement styles that can be used in the app. Learn the engagement rules, branding options, and practical demonstrations of how to use the app. You will also study the metrics for measuring your branding success.

Building a Professional Brand on LinkedIn - Course Assessment

Learn effective strategies for building a strong brand on LinkedIn in this free online professional networking course.

Building a Professional Brand on LinkedIn

This networking course teaches highly effective strategies for building a professional brand on LinkedIn. Learn how to drive profile views via content relevance and social engagement. Study the engagement rules of LinkedIn and learn how to use the app for your business widgets and offers. By completing this course, you will learn to network with experts and influencers in your industry to build brand visibility and credibility. Enrol now!

Introduction to LinkedIn

LinkedIn Best Practices

LinkedIn Features

This module will teach you about LinkedIn features that can be used as business tools for your company. You will discover the fundamental role of LinkedIn and various best practices suggested by professionals for its use. An overview of the optimal use of each tool offered by LinkedIn for business will be presented with practical examples.

Using LinkedIn as a Business Tool - 2022 - Course Assessment

Learn how to build valuable professional connections by using LinkedIn as a business tool in this free online course.

Using LinkedIn as a Business Tool - 2022

Many people have a LinkedIn account but few know how to use it effectively to grow their business or personal brand. This course provides practical recommendations and skills to help you make the most of LinkedIn. Learn about the platform’s features and acquire industry-level best practices used by professionals. Sign up to gain a solid understanding of LinkedIn’s critical aspects and use them to propel your business and career forward.

LinkedIn Branding Best Practices

Live Views of Branding Best Practices

In this module, you will study the importance of branding and social engagement on LinkedIn. You will also explore some professional branding philosophies you can use on any social media platform. Also, you will discover the best practices for building your brand through your LinkedIn profile, posts, messaging, groups, providing services page, etc.

Building a Professional Brand Using LinkedIn - 2022 - Course Assessment

Learn how to boost your career by building a strong professional brand using LinkedIn in this free online course.

Building a Professional Brand Using LinkedIn - 2022

LinkedIn is a robust network of professionals and potential connections. It is the perfect place to introduce yourself and your brand to people with similar career interests. This course is designed to help you build a solid professional brand on LinkedIn and monitor its progress. We provide the best LinkedIn branding techniques available through social engagement, messaging, groups, ‘Creator’ mode, the ‘providing services’ page and more.

[2025] 470+ Hours of Free LinkedIn Learning Courses with Free Certification

University of Sheffield Ends 11-Year Partnership with FutureLearn

Harvard CS50 in 2025: How to Get a Free Certificate

Four Months After Unveiling Ambitious AI Roadmap, Udemy’s Co-founder CTO is Out

10 Best Go (Golang) Courses for 2025

Stanford Medicine Offers Courses with Free Certificate & CME Credit

10 Best Critical Thinking Courses for 2026: From Problems to Decisions

Duolingo is Shutting Down Its Only Classroom Tool

10 Best Organic Chemistry Courses for 2025

SEO Content Strategy Demystified: Coursera, MasterClass, and edX

11 Best TypeScript Courses for 2025

7 Best TikTok Marketing Courses for 2025

11 Best Applied AI & ML Courses for 2025

30 Hours of MATLAB Courses with Free Certificate

12 Best Data Analysis Courses for 2025: From Data to Insights

Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More