Learning Outcomes

Customer Equity in CRM

Loyalty Generation in B2C

Customer Relationship Management in Services Market

Managing Customers’ Defection in B2C

Service Recovery Strategies in B2C

Lesson Summary

This module, Customer Relationship Management in B2C Markets, explores the crucial roles of customer equity and customer loyalty generation in the business-to-consumer (B2C) market, including the strategies of recovering from service failures and how to manage customers' defection.

Conceptual Model for Aggregator Business

Characteristics of Business Markets

Developments in B2B Markets

Effects of Construal Level – Research Study

In this module, Customer Relationship Management in B2B Markets, you will learn the buying process of Business-to-Business (B2B) and the essence of Customer Relationship Management in the B2B market. A research paper is also presented to explain the effect of construal level in the relationship management of the B2B market.

Diploma in Implementing Customer Care in Management - First Assessment

Basic Structure of Electronic CRM

Core Modules of CRM Platforms

This module, Electronic Customer Relationship Management, discusses the structure and strategies of electronic customer relationship management, including the key modules of eCRM.

Contact Centre's for CRM

Global Customer Relationship Management

In this module, Implementation of CRM, you will learn about how customer relationship management (CRM) is implemented in contact centres and on a global market, including how cultural diversity impacts CRM implementation.

Diploma in Implementing Customer Care in Management - Second Assessment

Diploma in Implementing Customer Care in Management - Final Course Assessment

Learn how businesses can improve their customer care services with this free online management course.

Diploma in Implementing Customer Care in Management

This free online course suits small business owners or anyone pursuing a career in customer relations management (CRM). We explore strategies to help you build better relationships with both local and international customers. We explain how to manage customers who leave and how to recover from service failures. We delve into the opportunities and challenges presented by electronic CRM and cultural diversity to help you get ahead and stay there.

Successful brands like Google invest heavily in customer care services because they value customers' feedback and really care about the quality of their services. Moreover, when customers feel valued by a company, they tend to be more loyal, which in turn boosts profit. For a business to strategically manage customer relationships, it requires a worthwhile customer care service. This course teaches you how organizations can effectively manage their customers and get the best results from their customer care service. We begin by demonstrating how a business can decide how much money to spend on customer acquisition and retention. We lay out the influence of customer-perceived value and satisfaction in establishing customer loyalty in business-to-consumer (B2C) markets. The course also illustrates the crucial role of relationship marketing in the B2C service market. We break down the steps in managing customers who choose to leave a business and discuss how organizations can successfully recover from service failures.
The course then lays out a conceptual model for an aggregator business and presents a research study illustrating the impact of actual service provider failures on consumer satisfaction. We study the unique behaviour of business-to-business (B2B) markets and the stages of the B2B buying process, in which customer relationship management is just as important as it is in B2C markets. The course navigates key CRM strategies that can be utilized to manage customer value and loyalty in B2B markets. We address ‘construal-level theory’, which deals with prediction, evaluation and decision-making and drives consumer behaviour. We help you appreciate the influence of brand loyalty and the impact of construal-level theory in customer relationship management of B2B markets. The internet has become a critical tool used by almost every business to effectively manage customers. The course breaks down the structure of online or internet-based CRM as you learn the importance and core modules of data warehouses in electronic customer relationship management (eCRM). We then explain how cultural diversity influences customer relationship management and conclude with analysis of global account management for organizations with foreign customers.
Effective CRM needs to be strategic and this course provides effective methods to improve customer relations in the B2C, B2B and global market. We show you a conceptual framework of global customer relationship management and how to implement CRM across borders. This course boosts those looking to work in customer relations or anyone looking to drive their businesses to new heights. Good business is built on customer loyalty and we offer you the tools with which to build a solid foundation.

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Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.